How to Start Making Content

How to Start Making Content

Whether you're an aspiring writer, a budding vlogger, or a potential podcaster, creating content will be an exciting new project. However, getting started can sometimes feel overwhelming. The good news is that with the right approach and mindset, anyone can begin producing compelling content. Here are a few steps to help you kickstart your content creation journey.

We highly recommend Michael Tobin’s iPhone Filmmaking Guide to learn how to use your iPhone’s camera to it’s fullest potential.

Related: Benefits of Filming with Your iPhone

Find Your Passion

Before delving into the world of content creation, it's essential to identify your passion. What topics, activities, or hobbies excite and inspire you? Whether it's cooking, travel, fashion, technology, or personal development, choosing a niche that aligns with your interests will make your content more authentic and engaging.

Define Your Audience

Understanding your target audience is crucial for creating meaningful content. Who are you trying to reach? What are their interests, challenges, and aspirations? By defining your audience, you can tailor your content to resonate with them and provide value. Be mindful at this stage though. It’s very easy to get stuck here and not progress. The goal is to find where your passions and an audiences intersect. The key with any of these phases is to just start and keep experimenting until things start to feel right. Some things happen quick and other times it takes many iterations.

Choose Your Platform

Decide which platform(s) you want to use to share your content. Whether it's a blog, YouTube channel, podcast, or social media, each platform has its own strengths and audience demographics. Selecting the right platform for your content is key to reaching your intended audience effectively.

Consistency is Key

Consistency is fundamental in building a loyal audience. Make a content schedule and stick to it. Whether it's posting weekly blogs, bi-weekly videos, or monthly podcasts, maintaining a consistent presence will keep your audience engaged and help you establish credibility.

Quality Over Quantity

While consistency is essential, never compromise quality for quantity. It's better to produce one exceptional piece of content than several mediocre ones. Take the time to research, plan, and create content that you're genuinely proud of.

We highly recommend Michael Tobin’s iPhone Filmmaking Guide to learn how to use your iPhone’s camera to it’s fullest potential.

Embrace Iteration and Feedback

Don't be afraid to evolve and improve your content over time. Embrace feedback from your audience and be open to refining your approach. Learning from your mistakes and adapting to your audience's preferences is vital for long-term success.

Stay Authentic

Authenticity is key to building trust and connection with your audience. Be genuine, honest, and transparent in your content. People are drawn to creators who are unapologetically themselves.

Related: How To Maintain Authenticity Through Social Media


Remember, everyone starts somewhere, and the most important step is to take that first leap. Don't wait for perfect conditions or endless preparation – start creating and learning as you go. Your unique perspective and voice are valuable, and the world is waiting to hear what you have to say.
So, what are you waiting for? It's time to unleash your creativity and start making content!


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